Coca-Cola completely outsources distribution

Coca Cola HBC Roma, the largest producer of soft drinks on the market has announced that it intends to reorganise its distribution and storage services and outsource them to specialised companies. The bottler is now in talks with several distributors to sign partnership contracts for the markets in Bucharest, Ploiesti, Constanta, Brasov, Pitesti and Iasi, after it outsourced these services in the rest of the country in 2000. According to Coca-Cola HBC Romania representatives, the partnership with specialised logistics companies, which has been in place for a while now in cities like Timisoara, Oradea, Cluj, and Craiova, has had a positive impact on the company’s business. “This type of partnership with specialised logistics companies is already operational on the consumer goods market in Romania. We will make sure this process, which entails a significant number of employees, is conducted in such a way as to provide advantages for our people,” Mugurel Radulescu, PR and communications director of Cocal-Cola HBC explained.