Companies that grew despite the crisis: Look for unexplored markets

“I grew in times of crisis. I grew out of desperation not to lose the company and out of a desire to create my own brand. I found a niche, I wanted to find it. I did a lot of research. In the first year, in order to understand the business, I worked from 7 in the morning to 12 at night,” says Doina Cepalis, sole shareholder of Te-Rox Prod, which Ziarul Financiar and private equity firm Enterprise Investors named as the highest-performing company in the Moldova-Dobrogea region, during an event organised in Constanta.

The company has been operating in the textile industry since 2007, and manufactures infant car seat covers and seat belts.

In order to grow even in a time of crisis, companies need to adjust their business to market conditions and look for unexplored market niches, is one of the conclusions of the Constanta conference.

ZF and Enterprise Investors rewarded in Constanta the highest-performing companies in the Dobrogea-Moldova area, with the top position being held by Te-Rox Prod in Pascani, which recorded an average annual turnover rise of 650.9%.

The second prize was awarded to Tehnostrade in Constanta, with an average turnover rise of over 137%, with Ser Transnav at no. 3, with a 127% increase.