Consumption rebound on durable goods market can come from rural areas

Consumption of durable consumer goods needs to be restarted
considering that retailers of electronics, home appliances, and
furniture, as well as service providers continue to announce sales
declines. Rural areas can in fact be one of the growth drivers,
businesspeople agreed, and tried, at Ziarul Financiar’s request, to
outline methods of accelerating demand for these goods and
services. At present, villages, where 45% of Romania’s population
is concentrated, spend 26% to 71% less on furniture, household
items, telephones, and photo-video equipment than people in urban
areas. The conclusion is simple – the growth potential is big, but
additional measures are needed, such as support for the first
acquisition, investments in infrastructure, and restarting
lending.