Cosmetics, 15-20% of Henkel's local business

The cosmetics segment of the consumer goods company Henkel accounts for up to 20% of the turnover generated in Romania, stated Martin Schittengruber, manager of the company’s cosmetics division. In this context, the segment headed by Schittengruber brought some 10 million euros to Henkel Romania’s budget for last year (the Bautechnik division excluded). The company is among the top five players in the ranking of cosmetics companies in Romania. “In Romania we still see a two-digit rise, whereas on mature markets, like the Western ones, companies are happy with a one-digit rise, of almost 1-2%,” explains Schittengruber. He estimates that this growth rate will maintain on the Romanian market for another six or seven years. “This is not to say that it will take that long until the market matures, but that there is such a big potential,” explains Schittengruber. He took over the position in Romania in March. The company holds brands such as Fa deodorants, Schwartzkopf hair care products and Palette hair dying products. ZF