CRB introduces Peroni

Compania de Bere Romania (CRB), a branch of the world’s number three brewer, SAB Miller, is planning to introduce the Italian beer Peroni to the Romanian market as part of its international strategy. “Our company has made the decision to launch the international beer brand Peroni Nastro Azzurro from SAB Miller Group on the Romanian market,” said Octavian Buzoianu, the corporate affairs director of CRB. SAB Miller was one of the few major international players not to have an international beer brand in its portfolio, a situation, which comprised its regional and national brands. CRB makes Ursus Premium, Timisoreana Lux and Ciucas and distributes the Czech brand Pilsner Urquell. Buzoianu declined to provide any further details about the launch. Industry sources say the Italian beer will be imported at first before production is started gradually at one of CRB’s production facilities if the targeted sales volume is reached. ZF