CrisTim owner seeks to remain market leader despite falling consumption

Radu Timiș, one of the best-known entrepreneurs on the Romanian market, owner of CrisTim, an 86 million-euro business in the charcuterie industry, has drawn up a plan for the next three years, in a bid to remain market leader even after the merger of rivals Caroli Foods Group and Tabco-Campofrio, which created a group whose business stands at 120 million euros.

Timiș believes the major advantage he has over his competitors lies in the nature of the entrepreneurial business – the ability to make decisions quickly. The businessman is seeking to make the most of the 18 months necessary to integrate and make the businesses held by the new Caroli group more efficient, and develop the product portfolio, the store chain and exports.
Timiș’s strategy comes at a time when the Caroli group (formed as a result of the merger of Caroli Foods Group and Tabco-Campofrio) and announced it was targeting a 200 million-euro turnover in 2013 and a market share increase from 16% to 20%.
On the other hand, the Romanian entrepreneur decided to invest seven million euros in 2011 in order to increase production capacity and to modernise the logistics system, after allocating four million euros this year in order to tap into a new market, of fresh meat.