Crowne Plaza triples restaurant capacity after 3.5m-euro investment

Businessman George Copos, who owns seven hotels on the Romanian market through Ana Hotels, has opened a restaurant and a bar within five-star hotel Crowne Plaza in Bucharest, which has been renovated in the wake of a 3.5 million-euro investment.
“Food & beverage revenues need to double, it’s a “must”, said businessman George Copos, who last year made 6.2 million euros from the Crowne Plaza hotel.
The businessman’s seven hotels, Athénée Palace Hilton, Crowne Plaza in Bucharest, Europa and Astoria in Eforie, as well as Sportul, Bradul, and Poiana in Poiana Brașov mountain resort collected 25.5 million euros in overall revenues last year, down 37% against the previous year, and made a 230,000-euro profit, according to Trade Registry data and statements from the businessman.
Following Copos’s investment in five-star hotel Crowne Plaza, the hotel’s restaurants have moved from a seating capacity of 100 to nearly three times as much, according to data from the hotel’s officials and from ZF calculations. The food& beverage segment fetches the hotel half its annual revenues, i.e. around 3 million euros, according to ZF calculations.