Dacia foresees changes on the car market

After six weeks of activity, Rafael Treguer, the marketing manager of Automobile Dacia says that Romania is currently the sixth most important country for Renault.
“Apart from Romaniaes potential, this marketes importance for the group was the reason why I agreed to take over the management of the marketing department. We are at the beginning of a period of change, in which marketing strategy becomes more complex and more competitors arrive in Romania. Therefore, I ask my team to pay close attention to the market, to both clients and sellers, because the market is always evolving,” said Rafael Treguer, the marketing manager of Automobile Dacia.
The expectations of the Renault Nissan alliance regarding the domestic market remain different, as within this market the company sells products from a different price segment than those sold on West-European markets.
“We operate two brands in Romania. The first is Dacia, as the market demand for Dacia tops 100,000 cars per year, while the second brand is Renault. Romania is the only country where Dacia is much more important than Renault,” said Treguer.
The Logan model is manufactured and sold under the Renault brand in Morocco, Brazil and Russia.
At the same time, Dacia products are promoted on all the markets where the brand is present, with the company currently focusing on the Logan Van, for which it received approximately 500 orders within a month in Romania – the first country in which the model was launched. Apart from the Logan Van, the company has serious intentions regarding the promotion of the MCV model. Topping all the estimates regarding orders is France, the market where the company exports the biggest number of units. The situation is similar in Germany where the company estimated it would sell 1,000 units in January, but in fact registered sales of 4,000, according to the companyes official.