Dan Medrea brought from Ukraine to support Grey's activities

Grey Worldwide Romania, one of the largest advertising agencies on the Romanian market, with 17.7m-euro turnover in 2008, underwent management changes two weeks ago, after Laura Tampa, 36, gave up the position of managing director she had filled for two years. Dan Medrea, 36, the one who took over the company’s management from the position of Grey’s area CEO for Romania, Ukraine and Bulgaria, says his goals include team strengthening, focusing on multinational clients and the company’s organic growth, so that the agency may be able to reach the top position as soon as possible. “The immediate goal is to be close to multinational clients and see how we can help them better, how we can get more involved in their business. This will represent a source of relatively rapid growth. I want them to have more confidence in the agency during a tough 2009, as well as next year, which I believe will be equally painful economically,” Dan Medrea explains.