Danone enters the milk sector

Danone Romania, the leader of the local yoghurt market, estimates to maintain the 45% growth pace seen last year, after having entered a new segment on the market of dairy products, that of fresh milk. This growth rate could help Danone”s business in Romania exceed 100 million euros, after the company reported a turnover worth 70 million euros at the end of 2005. “It is an important strategic moment because we are entering a new segment of the market, with the help of which we are trying to expand the company”s consumer base. We are relying in particular on the fact that 65% of the population drinks milk on a daily basis,” stated Benoit de Lavarene, the company”s marketing manager. He added that the company”s ambitions were to reach a growth pace similar to that seen in the past few years, specifying that the sales seen in the first three months of the year were in line with the growth pace estimated for this year. ZF