Delhaize to focus on own brands

Belgian distribution group Delhaize, which owns the Mega Image supermarket chain in Romania, has launched a new international brand, called ‘365’, which will initially include food, drinks, dairy produce, fruit and vegetables, frozen foods and even wine. By yearend, the new brand will see the launch of three products, with the entire range to comprise no less than 300 products. These products will start to be sold in Romania by the end of 2004. ZF