Deutsche Telekom comes to Romania

The Magyar Telecom operator (the former Matav), 60% owned by the German fixed telephony operator Deutsche Telekom, plans to enter the Romanian fixed communication market through the new telecommunications brand EUfonika. The announcement and the official launch will take place on February 23. There have been widespread rumours during the last few months about Deutsche Telekom”s interest in the Romanian telecommunications market; Magyar Telecom was given approval as early as 2004 to boost its revenues through acquisitions in the East, being granted an 800-million euro budget. The company entered the local market in 2004, by taking over Cambridge, an alternative provider of telecommunications solutions, established in 2002. Magyar Telecom intends to be present on every segment of the Romanian telecommunications market by the end of 2006, Elek Straub, chief executive of the Hungarian company, has previously stated. ZF