Discovery: Advertising sales are up 64%

Advertising revenues of Discovery Networks Romania went up 64% in the first half of this year, against the same time in 2007, mainly due to the opening in January of the company’s own department for selling advertising. The department is headed by Vlad Tudosie who, from 2001 until the end of last year was in charge of advertising space for the channels held by Discovery Communications on the local market, as managing director of Cable Direct, a company involved in selling advertising space. In the same period of 2008, the company’s business went up by around 30% in Romania, Hungary and Poland. “Romania is one of the fastest growing markets for Discovery Networks Central Europe. We are intent on maximising our growth in the region, hence our decision to invest in Romanian operations,” says Katarzyna Kieli, general manager of Discovery Networks Central Europe. According to the Ministry of Finance, Discovery Romania posted a 3.3 million-euro turnover and a 0.7 million-euro profit in 2007.