Easter brings 50% higher sales in hypermarkets

The big retail networks estimate that the Easter holidays will bring a 30-60% rise in sales this week compared with a normal shopping week. “Before Easter, sales are over 50-60% higher than in a regular period. There have already been indications in our sales that the Easter holidays are approaching, but increases will become much more obvious this week,” stated Andreea Mihai, marketing manager of Carrefour Romania. She specified that basic products, textiles and traditional cakes, wine and Easter chocolate can see twice as high sales as in a normal period. The Real Hypermarket network estimates a 50% sales increase in the week before Easter in comparison with a regular week. “The products most in demand at Easter are meat, eggs, fruit and vegetables, alcoholic and soft drinks, sweets, as well as basic products (flour, sugar, oil etc). The delicacies department usually sees the biggest sales in the whole year and in the non-food segment the products that prove most popular are toys as well as decorations for Easter meals,” said Anca Vizireanu, manager of the food department in Real Hypermarkets.