Elite takes to peanuts and seeds

Coffee producer Elite International early this year entered the peanut and roasted seeds market, launching its Delis line, following investment in a new production facility in Bucharest. Its representatives did not disclose the investment value. “The Delis line was released early this year and includes peanuts and sunflower and pumpkin seeds. We plan to attain 20% market share by yearend,” Eli Rachmut, Elite’s general manager said. Elite bets on the awareness for its brand on the coffee market it rules due to its 50% market share. Its two brands on this market are Elite (coffee) and Elite Cappuccino. ZF