Elmi Prodfarm: integration brings opportunity for exports

Elmi Prodfarm, producer of Elmiplant cosmetics and one of the leading Romanian companies on the market, says integration into the EU will bring it opportunities for new partnerships and expansion of its distribution network outside the country. “Our plans to expand the distribution network to neighbouring countries are linked with Romania’s integration into the EU. There are opportunities we can capitalise on mainly in the countries in the Balkan area,” said Andreea Cremenescu, marketing manager of Elmi Prodfarm. The company is already exporting to countries in America and Asia, with more than 10% of its turnover being generated by external markets. On the local market, the company’s products are mainly distributed in drugstores and in Plafar stores, as well as through its own sales agents or in hypermarkets and supermarkets, which are witnessing the largest increases in sales. “Romania’s integration into the EU is already felt within our company. Increasingly more companies from the European Union are interested in developing one type of partnership or another with our company,” added Andreea Cremenescu.