Euroins changes strategy radically

Euroins, an insurance company controlled by Bulgarians at Eurohold, has radically changed its strategy this year, in a bid to reduce the share of mandatory auto liability insurance (RCA) in its portfolio, after last year it had an aggressive sale strategy on this segment.

The company decided to change its strategy after last year it saw losses due to the high claims ratio specific to mandatory auto liability insurance, says Alin Bucsa, the company’s general manager. In 2009, Euroins was one of the most aggressive sellers of such insurance, charging some of the lowest prices on the market in order to attract more clients.