Events slowly return to companies' budgets

Demand is slowly picking up on the business event market after the first three months of this year against the same period of last year, when companies had given up event budgets. “I can say the event market was not highly dynamic in the first three months of this year,” stated Lucian Boronea, owner of Accent Travel & Events travel agency, with 14.5m-euro turnover last year. Against last year, though, companies have started earmarking budgets for event organisation, according to Sorin Vaduvoiu, CEO of Perfect Tour agency of Bucharest, gaining almost 15% from event organisation. Cristina Turnagiu Dragna, a brand ambassador with five-star Carol Parc Hotel in Bucharest, also said companies were currently more active, were coming up with projects for events carried out over several months and budgets were not necessarily “crisis ones”. Sorin Ghinescu, marketing & corporate manager with DPD courier, says companies decide to organise business events depending on sales.