Expanding niche for frozen products

Arad-based company Impex Bock, an importer and distributor of frozen and dried food products on the Romanian market, projects 12% higher turnover for this year. Turnover is expected to exceed 2 million euros amid the expansion of this market, according to Harald Bock, the company’s general manager. The firm’s product portfolio includes Scholler ice cream, a brand owned by the Swiss producer Nestle, frozen products from Hungarian suppliers Iglo and Globus, musli from the Czech producer Emco and Guylian and Van Netten chocolate. The company, a Romanian-German family business, registered sales standing at 1.8 million euros last year. Bock maintains that the niche markets the company has gained a position on, premium foods and frozen products, are witnessing brisk growth in Romania. “The market is small, but very dynamic. Several years ago, nobody consumed such products, but now sales have started to rise, especially through super and hypermarket networks. ZF