Expansion doubles Intersport's sales

Sports store Intersport, operated as a franchise by Genco, a distributor of electronics and home appliances, could see its sales double in 2007 to approximately nine million euros, following the expansion of its network of stores. “I estimate a 90-100% increase in turnover for this year, against the 4.5 million-euro sales posted last year. The increase is based on the rise in the number of stores over the entire year, from two in 2006, to four this year, and on the overall development of the business,” said the manager of the Intersport division, Alexandru Bratu. The Intersport network comprises four stores, two of which are located in Bucharest and one in Constanta and Brasov respectively. The average investment for a store amounts to one million euros. This year, Genco will open two Intersport centres in Cluj-Napoca and Iasi, and by 2008 is expected to open another two or three similar stores.