Fabryo expects to boost market share this year

Varnish and paint producer Fabryo Corporation, held by investment fund Oresa Ventures, intends to boost its market share to 25% this year, compared with just over 20% in 2009. In addition, the company management expects a similar turnover level in 2010 as last year, i.e. around 150 million RON (35 million euros). “Our 2010 target is to boost the company’s market share to at least 24% in terms of volume and to keep the turnover at the 2009 level. In addition, we intend to boost sales by at least 10% for the product categories sustained by advertising campaigns this year,” said Alin Kosza, CEO of Fabryo Corporation.

The company recorded a 7% turnover decline last year from 162.3 million RON, to 150.9 million RON (around 35.9 million euros), considering the varnish and paint market is expected to fall by 20% in 2009. The company’s retail market share amounted to 20.3% in 2009, up from 14.6% at the beginning of 2007, the year when Kosza, 49, came to the helm of Fabryo.