Farmec expects 40% growth

Cosmetics company Farmec SA Cluj Napoca expects cold cream sales to go up 40% in dollars this year, due to significant investments in advertising and the launch of new products. Company officials did not disclose the value of last year’s cold cream sales, but this market segment has amounted to about $50 million, according to certain estimates. Farmec SA last year posted $12m revenues, up 20% in real terms since 2001. The Cluj-based company holds about one third of the Romanian cold cream market, according to marketing director Manuela Crisan. ZF