First Gucci store in Romania set to open in December

The first Gucci store on the Romanian market will be opened in mid-December inside Athenee Palace Hilton five-star hotel owned by businessman George Copos, in the wake of a 2m-euro investment carried out by Italy’s Sodo Migliori company, which operates Cellini and Swarovski stores.

“We’re preparing the Gucci store for opening, which we are fitting out and for which ten employees will work,” stated Alessandro Amato, the shareholder in Sodo Migliori, who added he could not disclose information about the business targets for the first operational year of the store.
Sodo Migliori Romania ended last year with 20.9m-euro turnover and profit worth around 317,000 euros, according to Trade Registry data. In 2008, Alessandro Amato also brought Paul&Shark Italian footwear and apparel brand on the Romanian market.
According to a survey Nielsen Global Research carried out two years ago, Gucci, to be present in Romania through a 250-sqm store in the former space of the famous brasserie of Hilton, is the most wanted luxury brand in the world.