Ford could bring financial services division into Romanian market

Ingvar Sviggum, Ford Europe’s vice-president of sales, says
Eastern European markets will recover later than Western-European
ones because the crisis started later for them. The Ford carmaker,
which owns the plant in Craiova, could also bring Ford Financial
onto the Romanian market next year, Ford Motor Company’s European
financing division, considering that over 40% of Ford cars and
commercial vehicles sold in Romania are bought under a leasing
contract. “Ford Financial is an important part of our company, and
there is a major partnership involving dealers and financing
companies. As we progress in Eastern Europe, Romania included, we
will come with new solutions to support dealers’ sales,” Ingvar
Sviggum, Ford Europe’s vice-president of sales told ZF in an
interview at the Frankfurt Motor Show.