Ford exceeds sales target

Romcar, the Ford representative on the domestic market, will raise its target for the second time this year, following record sales in October. October saw strong growth in the sale of Ford cars on the domestic market, with Romcar announcing sales of nearly 830 units, the highest monthly level ever witnessed by the Ford importer since its entry onto the Romanian market. Under the circumstances, the 7,000 unit target announced this autumn by Catalin Gavra, the company”s general manager, has been exceeded. “The goal set early this year, that is to deliver some 6,000 units, has already been exceeded and we intend to see approximately 8,000 units (sold) by the end of 2005,” Teodor Brusalis, Romcar”s sales manager said. Ten months into the year the sales of Ford cars on the domestic market reached nearly 6,150 units, up about 75% from the same time in 2004. This is the not the first time Romcar has increased its sales target, with other automotive importers and dealers on the Romanian market having similarly upped their sales objectives. Early in the year the Romcar officials had set 6,000 units as their full-year sales target, an increase of more than 25% on the previous year. At that time the automotive industry players were estimating a 10 – 15% increase in the imported vehicle market. ZF