Former head of Google Romania, mastermind of Romtelecom's "crisis" offers

Radu Tudorache, former head of Google Romania and the man who
was in charge of regulating the Romanian telecom market for five
years, is one of the key people behind the aggressive offers that
Romtelecom has launched lately, in an attempt to preserve its
profit despite the tough competition and despite consumers cutting
back on expenses. Tudorache, 33, was recruited by Romtelecom, and
has been manager of residential voice services since April 2008.
One of the products launched by Tudorache is the Practic package –
Romtelecom sells Internet, TV and telephone services at a price of
9 euros per month in the first year of the contract, an offer that
puts pressure on RCS&RDS, the most aggressive player on the
market. This is one of the methods used by Romtelecom, the largest
fixed telephony operator on the Romanian market, to attract new
clients, although the crisis is forcing prospective clients to be
even more price-minded than usual, with the company facing tough
competition from RCS and UPC in that respect. Last year, for
instance, UPC cut prices by 30% in order to stop the client exodus
towards RCS&RDS. “We continue to execute our strategy to
reposition the company despite the economic crisis,” explains
Yorgos Ioannidis, Romtelecom’s CEO.