Fornetti sells 32m euros' worth of pastries

Fornetti Romania, one of the main players on the local market of frozen pastries, posted a turnover worth 32 million euros in 2007, up 45% on 2006, an increase of 4 million euros against the company’s initial estimates. “The growth was encouraged by the range of products available, and also by the amount of retailed products, a figure that increased by around 20%,” said Reka Boer, general manager of Fornetti Romania. This year, the company forecasts turnover to increase by around 15%. “This growth will be driven by the launch of new stores, and, implicitly by the introduction of new ovens, and new technologies embraced by our franchise partners, which will improve the effectiveness of our stores,” specified Reka. Frozen pastries producer Fornetti, the most extensive franchise network in Romania, intends to open 142 new stores throughout the country this year, which would amount to a 20% increase in its franchise network.