Franke anticipates 12m-euro business from full kitchen systems

Franke Romania, the local branch of the Kitchen Systems division of the Swiss group Franke, estimates a business worth 12 million euros for this year, from the retail of full kitchen systems. “For 2007, we are targeting a 10% increase in the commercial activity against the 11 million-euro results witnessed in 2006, amid a growth of the market of built-in home appliances and the increase in the prices by 2-4% a year,” stated Valeriu Cobaschi, manager of the Romanian branch. The companyes products are distributed nationwide through the main hypermarket and supermarket networks, as well as through the companyes own network of showrooms, which comprises 25 locations in 23 cities with over 100,000 inhabitants. “We want our network to reach a maximum 30 showrooms, which will cover the biggest cities in the country. Investments in one showroom amount to 20-25,000 euros and are done together with local partners,” said Cobaschi.