Friesland loses 25m euros' worth of sales

FrieslandCampina Romania, producer of dairy brands Milli and Napolact, ended last year with an around 100 million-euro turnover, down by around 20% against the similar period of 2008, according to ZF calculation based on data supplied by the company.
“Our around 100 million-euro turnover was strongly affected both by the decline of the dairy markets as a result of the financial crisis, and by the sale of ice cream operations in 2009. Similarly, our operating income was lower than in 2008, which reflects our efforts to protect our market shares and sales in an unfavourable business environment, as well as reflecting the absence of ice cream operations,” said Oana Frunzar, financial manager of FrieslandCampina Romania, the local subsidiary of the Dutch giant of the same name.
Frunzar did not, however, reveal the operating profit posted by FrieslandCampina Romania in 2009 or the progression of the company’s leading brands in terms of market share. This is the first turnover decline for the producer of the Milli brand on the Romanian market after five years when FrieslandCampina topped the ranking of dairy local producers in terms of turnover.
In the first part of 2009, however, FrieslandCampina sold Napoca ice cream brand to Unilever, producer of Dero detergent and Rama margarine.