Friesland to see 10% boost

Dairy producer Friesland Romania, a subsidiary of the Dutch company estimates a 10% sales boost this year, up to 31.9m euros. After having focused on production and expansion in the last three years, the company is now planning to work more on image as of 2004. “The results meet our expectations, but we aim for a more aggressive promotion campaign as of next year, whereas, ever since we came to Romania three years ago, we have been focusing on enlarging the existing capacities, on storage and distribution, and less on image,” the company’s general manager Gerbrand de Boer said. ZF