Gerocossen: 80% higher sales for summer season products

Domestic cosmetics manufacturer Gerocossen estimates it will maintain its 80% growth rate throughout the summer period for sunscreen products this year. “Company estimates on the sales increase in the 2007 season for Gerocossen and El Sol products are optimistic and target a 70-80% sales increase against last year,” stated Andreea Sas, marketing manager of Gerocossen. Gerocossen’s main division is in charge of selling hair dyes, which generate 60% of the company’s turnover. Gerocossen’s business was estimated at approximately 3 million euros last year. For this year, company representatives said they are expecting a similar growth to that of the market, estimated at 15%.