Goodyear comes in Romania through Debica

Polish tyremaker Debica, part of the international group Goodyear-Dunlop, launched a new tyre model, Debica Passio, on the Romanian market.

The new model, which the Polish company says it is latest generation, was launched in Poland at the end of January and is intended to gradually replace the older Debica brands in Romania, Vivo and Tersus, as well. Debica Passio targets small, medium and compact car classes, which account for the bulk of sales in Europe.

“Debica Passio was also designed for use by low and medium-income car owners. The launch of the new tyre model meets the demand of Romanian consumers, as it provides the best quality-price ratio and you get a car geared with tyres capable of withstanding the conditions in our country,” says Nicolae Boroghina, Debica brand representative.

The Polish company also says that Passio tyre is available in various sizes and can be used with any type of car. The top player on the tyre market in Romania is Tofan Group who has recently sold three of its factories (Victoria, Silvania and Tofan Recap) to French consortium Michelin. The Goodyear-Michelin dispute over world leadership has this way moved to Romania, as well.