Google to entrepreneurs: Online promotion, the key to success

Companies need to create online promotion strategies, as this
has a significant impact over their businesses, Google, which owns
the world’s most popular search engine, used by 90% of the Internet
users in Romania, recommends to Romanian entrepreneurs. “Google’s
suggestion is an integrated marketing campaign for the online, to
help offline sales,” stated Amelia Cretu, a manager with the
company, in charge with AdWords, Google’s online advertising system
in Romania. Google and Banca Transilvania organised a training
session for Romanian entrepreneurs to present the AdWords system to
them, through which they can advertise on the search engine. The US
company recommended they use “insight for search”, a gauge of
trends in searches on the net depending on key words. This Google
instrument also indicates the period of the year when some products
or services are sought, so that entrepreneurs get to know when the
right time for more aggressive promotion is.