Gorenje eyes 3% market share

Gorenje, the Slovenian home appliances maker, is planning to double its share of the Romanian market this year. “Last year, we sold about 10,000 household appliances, which accounts for 1.6% of the market, estimated at 600,000 units in 2002. We aim to double this share in 2003,” said Tone Prislan (photo), managing director of the Romanian subsidiary. “Should the Romanian market grow, our sales will grow accordingly, to attain our 3% target,” Prislan added. The Romanian arm of the Slovenian company became operational last summer. ZF