HeidelbergCement rebranding

With a new name, Carpat Beton, the Romanian concrete division of the German construction materials producer HeidelbergCement Group expects to post higher turnover this year, compared to last year’s 12 million euros. Concrete producer TBG Romania on Tuesday announced a name change to Carpat Beton, so that all the German group’s divisions in Romania now include “Carpat” in their names. The rebranding campaign is in progress and will be completed by June or July, according to the German group officials, who did not reveal the costs of the operation. The rebranding project began in January this year and includes the concrete producing companies in Romania, Poland, Czech Republic and Bulgaria. “HeidelbergCement now operates on the Romanian market through three companies – CarpatCement (cement market), Carpat Agregate (aggregates for concrete) and Carpat Beton,” Mihnea Stoian, Carpat Beton SRL general manager said. ZF