Heidi sales surge 80%

Heidi Chocolats Suisse Romania saw sales surge 80% in February as compared to the year-ago period, which took even the company’s officials by surprise. “Chocolate consumption went up last year and picked up the pace in 2004. In my opinion, February’s record sales are due to the spring holidays, when men usually buy women flowers and chocolate. And with flowers being so expensive, I guess chocolate was the main option,” says Massimo Palumbo, the company’s marketing manager. Last year, Heidi Romania’s turnover went up 16% in Swiss francs (CHF), to 7.4m CHF. ZF