Held Fashion introduces Frank Walder brand onto local market

Held Fashion, the Cluj-Napoca-based clothing manufacturer working under contract for export, has announced it intends to launch products from the Frank Walder range onto the Romanian market, in its own Held Fashion stores in Cluj at first. The company manufactures clothing designed for a rather select and demanding segment of the population, that of ladies over 50, with average to high incomes. “Our turnover has seen a slight drop, given that we changed the brand under which we produce and because of the increasing complexity of our products. However, we are ready to open a store, which will be inaugurated in the second half of November,” the company’s administrative manager, Honoria Chis told ZF. Held Fashion’s turnover dropped by 7% in the first half of 2006 against the same time last year.