Henkel growth continues

Consumer goods and adhesives company Henkel, which makes Persil detergents and Fa deodorants, has continued its fast growth pace on the Romanian market, coming close to a 60 million-euro turnover last year. The Romanian branch of the German company posted a 2,360bn ROL (58 million euros) turnover for 2004, compared with 1,890bn ROL (50 million euros) in 2003, giving it a growth pace of 15% in euros, from 17% in 2003. The figures include the adhesives division Henkel Bautechnik Romania, which runs a factory opened five years ago in Bucharest. The company’s results come at a time when the consumer goods market has increased massively due to the expansion of the modern retail networks and the improvement in buying power of the population. “The growth was achieved with the contribution of all divisions – detergents, cleaning products, cosmetics, adhesives and technologies,” the company said. Henkel came to Romania in 1994. It currently sells 30 brands on the Romanian market. ZF