Hertz Lease to manage 1,000-car fleet

Operational leasing company Hertz Lease, which entered the market in March, estimates to manage a fleet of 1,000 cars by the end of 2008 – double the current level. “Our target for this year was 300 cars, however, by the end of the year, we are likely to reach 600. In 2008, we estimate to double our turnover, to around 8.9 million RON,” says Lavinia Bularca, the company’s marketing manager. Hertz Lease has so far closed around 30 leasing contracts, as the company’s clients include Coca-Cola, Ifantis, DHL, Aegean Airlines and Starbucks. “We target corporate clients. We are not interested exclusively in big companies, but also in small companies that require two cars, for example,” says Bularca. In 2008, the company intends to enter the car rental market and double its number of staff. “Now, we have 15 employees, but our team is still not fully formed and we need people for sales and operations. So far, we have outsourced our IT and recruitment activities, but we want to bring them back into the company,” explains the marketing manager.