Holdmann anticipates 60% higher business

Iasi-based Holdmann, one of the main importers and distributors of professional cleaning and hygiene products on the local market, estimates a turnover worth 6.5m euros for 2007, up by over 60% against last year. “We entered the market 13 years ago, when the business environment was quite unprepared for professional hygiene solutions, so the first four years were dedicated to educating the market. We now have 4,200 professional clients, whilst demand is increasingly sophisticated and hygiene products are becoming more and more specialised,” says Andreia Atasiei, Holdmann’s communication manager. Industry accounts for 54% of sales registered in 2007, most of which are covered by the food segment. The on-premise segment (hotels, restaurants, and catering) accounts for 15% of the company’s sales, whilst offices and commercial areas account for 18%. “We now distribute large amounts of professional hygiene products to the food and non-food industry, to the on-premise segment, to offices, commercial areas, the medical sector, the car sector and the constructions sector,” explains Atasiei.