Holdmann to make detergents

Comfort and hygiene products importer Holdmann, based in Iasi, has announced it intends to invest in the opening of a detergent manufacturing line. “We estimate approximately 500,000 euro investments in 2006 in the launch of a store chain located in areas with a high potential for the hotel-catering-restaurant segment: Valea Prahovei, Bucovina and the seaside. Another project we are considering for next year is the opening of our own detergent and soap manufacturing and packing line,” stated Manole Zaharia, the company”s marketing manager. He said 300,000 euros would be invested in the renewal and development of the vehicle fleet by the end of the year. The company will double the number of employees to 150 by early next year due to its development and sales strategy. “The hiring of new people is due to the creation of new departments: the commercial, human resources, technical and logistics departments and to the development of the geographic coverage,” says Manole Zaharia. Holdmann achieved 80% turnover growth in the first half of the year, from the same time in 2004, to a total of 1.2 million euros. “The hygiene and comfort products market is constantly rising thanks to the investments made in such fields as tourism, constructions and real estate,” Zaharia says. The company officials anticipate 2005 turnover to stand at 3 million euros, up 50% on last year. ZF