Home appliance vendors not affect by EAI requirement

Introduction of the mandatory requirement to display effective annual interest rates (EAI) did not affect the business of home appliance stores this month, which, however, is much lower than the previous month. For this reason, say market players, vendors and loan consultants are now able to take the time to explain to each customer what EAI really means. “Customers coming into our store are showing a keen interest in EAI. This is why we chose to display the EAI for the finance plan we recommend on the label of each product,” said Razvan Iancau, marketing manager for Domo Retail, the company that owns the Domo retail chain. Besides having the EAI details printed on product labels, the company also has an EAI calculator for all funding operations available for products sold throughout the Domo chain. In his turn, Dan Ostahie, the chairman of Altex Group, the owner of the Altex and Media Galaxy chains, also says the number of visitors and customers at Altex and Media Galaxy stores is within the anticipated limits. ZF