Hot weather drives Borsec's sales up 36%

The Romaqua group posted 36% increase in sales of Borsec mineral water in May and June compared with the annual average, as revealed by the data supplied by the company. May and June are the beginning of the peak season of sales for soft drinks producers, which usually ends in September. Sales of water and soft drinks are highly seasonal in nature, but the most affected by high temperatures of the entire foods and beverages market are the sales of ice cream. As far as Romaqua’s portfolio is concerned, the highest increase was registered in May and June by the Aquatique water 138% compared with the monthly average during a year. However, the growth rate is largely due to the short time that has passed since the product was launched on the market, as Aquatique was introduced last summer.