Hyatt in search of opportunities in Romania

The Hyatt hotel chain, which owns over 735 hotels internationally, is considering entering the local market in the coming period, amid plans to be present in all the main cities in Europe. “We are looking out for opportunities, but we have not yet signed anything. We don’t think we will operate a hotel in Romania this year or the next, because the development of a new hotel takes between 30 and 36 months. The only alternative to enter the local market more rapidly is to affiliate an already existing hotel, built to international standards,” said Gebhard Rainer, managing director of Hyatt Europe, Africa and the Middle East. In Europe, Hyatt brands – Grand Hyatt, Hyatt Regency, Park Hyatt, Andaz, Hyatt Resort, Hyatt Place and Hyatt Summerfield Suites – are present in countries such as Germany, France, Italy, Spain, Poland, Serbia and Ukraine. “In the new cities we will enter, we want to be present with at least two brands, depending on demographic, economic and demand-related factors,” added Rainer.