Indesit expects recovery after 2012

Home appliances importer Indesit Romania, a top three home
appliances brand in Romania in terms of market share, estimates
consumption has returned to the 2003-2004 level, with a recovery
possible after 2012. Giuseppe Parma, the new manager of the
company, says the situation of the Romanian market is a normal one,
and that it depends on the progression of the overall European
economy. “Here we are a top three company (after Arctic and
Electrolux i.e.), and our target is profitability. The crisis will
not last forever, and we are preparing for growth when the market
returns to normal. We were also in Moscow in 1998, after the
crisis, and things were more serious there. Now we are market
leaders,” said Parma, who replaced Eugen Paturan, the Romanian who
had run Indesit in the last ten years. For next year the company
anticipates the same level of sales as in 2009, when volumes were
down 30%. Therefore, from the 300,000 units sold last year, Indesit
expects to sell around 210,000 units in 2009.