Ipsos Interactive Services forecasts 20m-euro business

Online market research company Ipsos Interactive Services estimates it could reach business worth around 20 million euros next year on the Romanian market, given that the company’s business has seen an over 50% increase compared with last year, to 15 million euros. “Over the last five years, we have grown by 75% each year. The online market research sector (market research based on online questionnaires) is growing by around 30%, given that there is an increasingly strong shift from offline to online research. We estimate this year’s turnover will be 50% higher than last year’s and that in 2008 we could reach business worth around 20 million euros,” said Andrei Postoaca, CEO of Ipsos Interactive Services, which closed last year with business worth 10 million euros on the domestic market. Ipsos Interactive Services is based in Bucharest and has over 800 employees in 11 locations around the world (Bucharest, Brasov, London, Paris, Stockholm, Geneva, New York, Cincinnati, Chicago, Toronto and Vancouver). The bulk of employees (750) work in Romania, in the two centres, in Bucharest and Brasov.