Is Duster still a low-cost car? 20% of clients opt for leather upholstery

Clients who order Dusters opt for the version whose price exceeds 15,000 euros, while prices start from 10,500 euros.

“Over 80% of orders are for the top version, Laureate. Over 20% of the cars ordered have leather-upholstered seats, which is another pleasant surprise. It means the car is not purchased exclusively for off-road tracks,” says Fabrice Cambolive, commercial manager of Dacia.

Out of the overall pre-orders, clients opted equally for diesel and petrol engines. “Considering the number of orders made so far, the ratio will most likely be preserved until the end of the year. Interestingly enough, most clients that chose diesel engines opted for the top, 110 HP version,” says the brand’s commercial manager.

In addition to attracting new clients for Dacia, Duster also targets fleet sales, especially to companies that used to buy imported SUVs.