Italy and Germany remain good markets

Italy and Germany will remain the best outlets for Romanian companies dealing in clothing and textiles to sell their products, Jurgen Pack, marketing consultant with International Trade Center, a body of the United Nations Conference on Trade and Development on Tuesday said. The two countries are Romania’s main foreign partners, after all, as Italy attracted 24.9% of the total Romanian exports in the first five months of the year, while Germany attracted 5.8%. “In 2001, Romania was fourth largest exporter of clothing to Germany, after China, Turkey and Poland and first in terms of exports through the outsourcing system. The hierarchy hasn’t changed since,” Pack said. He added that in spite of the difficult situation of the German economy and the decline in apparel sales over the last few years, the Romanian companies could still make profit there. Even so, they would still need to keep a few things in mind, Pack says. The Romanian producers need to focus on senior citizens, as Germany’s population is ageing, who are willing and able to spend, and pay more attention to women as they are the ones who buy more clothing items than men. ZF