Jacques Ponty: We are watching the market

The chief executive of Danone Romania says they will examine any opportunity to bring other categories of products from the French company”s portfolio to the local market. “We are always watching market moves closely and we will examine any opportunity, which may arise in sectors of activity related to those Danone is involved in: fresh dairy products, biscuits and bottled water,” says Jacques Ponty. Its entry on the biscuits segment through the LU brand in the last quarter of 2005 and the innovations brought to dairy products generated a 45% growth in last year”s turnover, to over 70 million euros. “We sold almost half a billion yoghurts in 2005,” the chief executive of Danone Romania added. Ponty specified that the company”s rate of growth was also due to the consumers” loyalty, to the programme meant to extend the product portfolio, to the development of the distribution network and to the strengthening of the sales force. ZF