KFC: 40m-euro sales, up 25%

Fast food chain Kentucky Fried Chicken (KFC) reported over 40 million euros in net turnover in 2008 on the Romanian market, up 25% against last year, when it posted 31.5 million euros in revenues, amid an increase in the number of restaurants on the local market. However, predictions are not similarly optimistic for the current year. “The rises will not be spectacular, but neither will they be impossible to achieve. We will try to preserve last year’s results, but increases would be welcome,” said company representatives. Even though the company has not recorded a decline in the number of customers this month against January 2008, KFC will introduce new low-price products and menus “in an attempt (…) to keep from passing the supplier price increases on to our customers,” say KFC representatives. In all, the KFC chain owns 32 restaurants in Romania, which employ 1,200 staff, with the expansion plan setting this year’s first opening for Bucharest, in the Gara de Nord area at the end of this month.